Web Designs

WebDesigns.ie is a subsidiary of WebScience Ltd, a wholly Irish-owned web technology company based in Dublin. WebScience was founded on the three maxims of best practice and latest methodologies in web design and e-marketing – industry analysis, standards-driven web design and ethical search engine optimisation.

Analyse

One of the most important attributes a person can have is the ability to analyse, organise and plan ahead. These skills are also important in e-Business strategy. We assist forward thinking companies in competitor analysis, e-Business strategy and market analysis. Before embarking on an e-Business strategy for your company you need to analyse your competitors in detail to ascertain their strengths, weaknesses, opportunities and threats. This grounding give you the ability to analyse your own business and plan how to attack the market. Having the right strategy is invaluable in gaining a competitive advantage in a tight market, giving you an edge in areas such as marketing, Web 2.0 strategy and in optimisation of online presence. Analysing how competitor’s websites perform is also invaluable – affording you the ability to pick and mix the best functionality from multiple competitors.

Design

Web design has evolved at a rapid pace in the last 5 years, mainly driven by the availability and penetration of broadband internet to the masses. With a plethora of new browsers on the market, including Internet Explorer, Firefox, Google Chrome and Apple Safari, a major new challenge in web design is the assurance of compatibility between different browsers. Furthermore, with the emergence of mobile browsers on laptops, smartphones and the iPhone, websites need to be mobile-compliant to run smoothly on these emergent devices. Web design has evolved to table-less, W3C-compliant standards and it is now necessary to intergrate Web 2.0 functionality, including AJAX technologies to ensure compatibility with the future of the internet and the forthcoming Web 3.0 era. Web design also now needs to be search-engine friendly, ensuring optimal performance in the SERP’s.

Optimise

Optimisation is the process of putting in place strategies to ensure your website is highly visible to your target market. Optimisation involves both on-page and off-page techniques. On-page techniques deals with the design and content of the website – this ensures that the website has the critical elements required to perform well in search engines. Off-page techniques involve building a brand-awareness in the internet-space by building relationships with other relevant targeted websites and Web 2.0 resources. Optimisation involves building and maintaining your Web 2.0 presence, in the emerging platform of social media and networking. Emphasis is not placed on any one of these techniques as both are critical to strategic outcome. To ensure the best e-Business strategy, a critical path involving analysis, design and optimisation ensures best results.

Collaboration

At WebDesigns we aim to collaborate with you in all stages of the design of your site, from initial brainstorming, to corportae identity design, social media footprint strategy, emarketing strategy and optimisation for best results in the search engines. With a team including business analysts, graphic designers, standards driven web designers and search engine optimisation specialists we can assist you in the full range of services needed for your business to succeed in the online world.